As members of the RDIA we share a common goal—to spread the word and usage of cloth diapers.
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Whether you are a retailer, small or large manufacturer, diaper service or a diaper information service, your membership helps to accomplish our unified goal and at the very same time your business is increased as our collective positive influence is felt stronger and wider each passing month!!
Keeping in mind that this is an industry association and therefore increasing our collective sales and market share is of primary interest, we have a plan to bring our position in the “Diapering World” to new levels.
The formula for our organization is working. The membership roles are now 165 strong and growing! We have an opportunity to increase our membership several times over.
THE PLAN IN A NUTSHELL
Double our membership in one year’s time.
Would increase our ability to advertise, lobby, have trade show presence, educate, and many more worthy and productive activities.
Thousands more parents would choose cloth over disposables resulting in increased sales, healthier kids, and a much cleaner environment!!
As the Board of Directors, we are putting a new emphasis on the recruiting committee whose duty will be to follow up on leads for perspective new RDIA members.
As members of this new team we will follow through on an individual basis with the ( soon to be ) new members, making sure that they are comfortable and up to speed on all things RDIA. From service opportunities to initial paperwork to benefits / perks of membership and just giving them a friend to be able to call with a question or idea.
We plan to put together a simple spreadsheet that will help us to ensure that each prospective member is treated with the prompt and personal attention. The committee will consist of members from all membership catagories which will help us to better relate to each new member on his/her own terms.
Ok, there are two things that are now needed to get this ball rolling.
- Members to fill committee positions.
- Referrals for RDIA prospects
If you have a small amount of time to give to the cause and you have basic computer skills and you do not mind answering questions via phone or email, come join with me!
As for referrals, this is up to all of us as members. We all know someone else in the industry that is not part of the association and probably should be. We will be creating a referral form that can be submitted electronically. These referrals will then be personally and carefully followed up on all the way through the membership process!
If we all bring just one new member to the RDIA this coming year, our membership will double! Creation and support of this new committee can help to make that happen!!
Please volunteer for the committee today by contacting Rachel at email@example.com
And for all of us—start thinking of the business associates that should be part of the RDIA
Thanks very much for your support of this most worthy and mutually beneficial call to action.
David H. Milligan
Bambino Mio (Manufacturer)
Member, RDIA Board of Directors